Mission Statement – JustPenny

At JustPenny, our mission is to build inclusive, resilient communities by supporting those most at risk of marginalisation, poverty, and social isolation. We work across multiple social challenges with a shared purpose: to empower individuals, restore dignity, and create lasting change.
We deliver programmes that:
- Promote social inclusion and community cohesion, uplifting refugees, ethnic minorities, disabled individuals, and isolated people through intergenerational and cross-cultural connection.
- Champion mental health and emotional wellbeing, offering trauma-informed support, peer-led groups, and accessible community counselling for young people and men.
- Alleviate food poverty and cost of living hardship through food banks, affordable food hubs, and meal delivery for vulnerable families.
- Stand with women affected by domestic abuse, offering safe housing, advocacy, and recovery-based services to support empowerment and independence.
- Reduce youth offending and reoffending, through rehabilitation, mentoring, and community reintegration programmes for ex-offenders and at-risk youth.
- Promote youth engagement through sports, organising local teams, matches, and physical activity programmes that inspire young people to embrace healthy lifestyles, build teamwork, and strengthen community bonds.
Together, we believe a just and compassionate society is built one penny, one person, and one act of kindness at a time.